agents of change: real estate marketing and branding

Slowly but surely the predominant online classified portal, Craigslist.org, has become an important part of many agent’s marketing plans. According to the site, it is home to local classifieds for over 567 cities and more than 50 countries worldwide. The site produces over 40 million users per month and the number of people joining the Craigslist craze just keeps growing.

Realtors® can particularly benefit from Craigslist because they are able to reach such a broad and diverse audience with just a few clicks of the mouse. Listing homes for sale or even featuring ‘wanted’ ads for your buyers makes Craigslist a must-have resource for any Realtor® who wants to be competitive in today’s marketplace.

Another resource that compliments the many features of Craigslist while adding a more colorful and descriptive posting is vFlyer.com. vFlyer is an online source where people can create wide-ranging flyers selling everything from real estate to services. vFlyer is truly an answer to everyone’s prayers who wanted to jazz up their Craigslist listing. With vFlyer, you are able to post your listing in one of their many attractive templates, brand yourself with full contact information and add up to 15 photos for display instead of the ordinary four as supported by Craigslist.

What’s better is that vFlyer automatically distributes your published flyers to Zillow, Trulia, Google Base, Oodle, Backpage, Lycos, Vast, Hotpads, Olx, Geebo, Yahoo! and DotHome. If your Broker does not already feed to these sites, vFlyer is a must-have for your online marketing strategies.

If you choose to upgrade to the paid package through vFlyer, you can use premium templates that brand the most reputable brokerages in the industry - plus you enjoy added features like the capability of embedding video into your flyer… a bonus for Prudential Connecticut Realty agents who utilize the company’s Home Suite technology.

Powered with the prominence of Craigslist and the great features of vFlyer - Realtors® are able to distribute their listings to a broad range of web sites and in a customized, agent centric display.

Prudential Connecticut Realty recently announced the launch of their exclusive new web feature, Home Suite. This cutting-edge technology will allow Prudential Connecticut agents to maximize online exposure for their listings, as well as to create a distinct web presence.

Single-property sites are powerful, cost-effective tools to promote property listings both online and offline. Prudential Connecticut Realty’s new Home Suite allows for agents to establish custom websites dedicated to the particular listing being marketed. Web browsers can easily navigate several pages of useful information targeted towards the specific property, including features like video, aerial photography, community profiles, custom descriptions, and links to additional information.

As an example, Candace Blackwood of Prudential Connecticut Realty’s New Canaan office used Home Suite technology to create a single-property site for her listing at 430 Frogtown Road in New Canaan, currently listed for sale at $4.850 million dollars. To view the Home Suite and to learn more about the property, visit the website at www.430FrogtownRoad.com.

RISMedia released a recent survey showing that 88% of home buyers were using the Internet to find a home, and while buyers are able to go any number of broker’s sites for MLS data, they can just as easily go to an agent’s Home Suite (single-property site) and view everything about the listing in one convenient location.

Accordingly, for about the same cost as two lattes, agents can now purchase a personalized domain name allowing them to center all their marketing around one easy to remember URL.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale. Prudential Connecticut Realty’s new Home Suite is certain to make buying a new home throughout Connecticut and Rhode Island an easier and more rewarding experience.

For more information about Prudential Connecticut Realty, visit their website at www.PrudentialCT.com.