agents of change: real estate marketing and branding

A new website has been recently released allowing visitors to rate their agent’s performance, summarize their experience and recommend them to future clients. AgentRank.com was developed by Marc Dugger, creator and developer of RealtyBaron.com, a similar site allowing agents to search for business and negotiate commission rates.

In a web 2.0 world, consumers are demanding that their voices be heard and AgentRank.com now gives them that outlet. Think about how many times you are asked to rate something — order something at an online retailer and you’re asked to rank those products, rent movies from netflix and rate them for other members online… the desire for today’s consumers to be educated and aware is strong. What better way to establish yourself in your marketplace than to have prospects view rankings and testimonials via AgentRank.com.

The site also features API, application programming interface, which allows agents to embed their rankings onto external websites.

Presently, there are four agents that have been ranked in the Stamford, Connecticut market. Will it last? Is it worthwhile? AgentRank.com has all the potential to become a valuable resource for consumers and agents alike who value consumer awareness and for those who aren’t afraid of being criticized for all to see.