agents of change: real estate marketing and branding

Long before the dawn of myspace, facebook, active rain and linkedin the real estate community had limited channels in which they could network. Conferences and networking events where one-on-one encounters took place reigned supreme, while publishers survived on printing all those broker ads in magazines and directories.

With the dawn of web 2.0 a revolutionary thing has occurred. Agents no longer are required to waste unnecessary dollars and hours trying to network with brokers nationwide. Now, I am not by any means downplaying the value of a personal introduction, however, face it… there’s just not enough time in the day.

Well, what now? What do I do? Where do I sign-up you ask? Linkedin.com is a powerful resource agents can use to network with not only other brokers but past and future clients as well. Linkedin.com resembles a more professional version of facebook, and you will find anyone from CEOs to web designers on the site. Now, do not expect to sign up in any social networking platform and think you’re going to become the world’s most connected person overnight. It takes time and dedication to actively seek out connections old and new.

Facebook started out as an exclusive college-only platform and quickly became the greatest thing since the printing press. The thought that you could actively engage your friends, family and clients and keep up with their day to day lives is amazing. An amazing tool that is now available to business professionals is Facebook ads and pages. You can now set up an independent page within Facebook and attract troves of people to your brand. Once established, anyone on Facebook can see your page and become a fan, watch video and read content or leave their own two-cents. If you wanted to go one step further, you can leverage this new page by placing ads directed to your target audience. You are able to set your criteria to find Facebook users and separate by age, gender, location (city, state, national), and even keywords… now that’s target marketing.

Don’t let time pass you by and let your competitor gain the upper hand, take a few minutes and scour the social networking scene… I guarantee you won’t be able to get enough. If you’d like to discuss this issue further or to set up a no obligation consultation and discover how you can become an agent of change, contact me today.